Who we are
Reginato F.lli Srl was born in the mid-1950s in Villanova d'Istrana, where Pietro Reginato developed and patented "Lavasecco," a pioneering dry cleaning product. This invention laid the foundation for what would become a family-run business driven by passion and a spirit of enterprise.
Soon after, Pietro was joined by his children—Piergiorgio, Mario, Giovanni, and later Paolo—who helped expand the company’s product offering throughout the 1960s, introducing early laundry detergents (Saponina), soaps, and a range of household and personal care items.
In 1965, Fratelli Reginato Snc was founded and the first warehouse was built in Istrana.
The 1970s saw the opening of shops and the first supermarkets in many towns, so the Company needed to expand the logistics structure and the staff. From the initial idea to create its own products, the company definitively decided to sell all types of detergents, including personal care products, household items, perfumes, cosmetics, and gift items.
The time was ripe, and in 1973, a new warehouse was built together with the idea to open direct retail shops. In 1980, the first "non-food" store opened in Paese, achieving extraordinary success; seven more will follow, known as "Arcobaleno."
The Company's main business remains the wholesale sector, which sees an increase in its sales force throughout Northern Italy. In 2012 the Company moves from its historic headquarters in Istrana to the industrial area of Padernello di Paese, into a new, computerized warehouse of approximately 12.000 square meters.
In 2018 Reginato F.lli Srl decides to expand its sales channels and launches a B2B website for the wholesale of personal hygiene and care products, household cleaning products, and pet care products. This aims to reach a wider network of businesses, allowing customers to easily purchase everything they need with a few clicks.
2022 is the year which introduces the Reginato Store mobile app, enabling customers to browse the catalog and make purchases from any device quickly and easily.
In 2025 Reginato F.lli Srl celebrates its 60th anniversary, as the fourth generation begins contributing new ideas, energy, and vision to the company’s continued growth.
Reginato F.lli Srl remains a family-run business rooted in tradition, yet fully engaged with modern retail and distribution dynamics. The company employs around 70 people, including warehouse staff, drivers, sales representatives, and office personnel. Its Arcobaleno retail stores operate with a dedicated team of 20 salespeople across 8 locations.
For more than 30 years, the company has been part of a national purchasing group, ensuring competitiveness and access to an ever-evolving array of high-quality products.
Whether shopping online through the website or app, or in-person at one of our Arcobaleno stores, customers can count on quality, convenience, and exceptional service. Reginato F.lli Srl continues to innovate while honoring the values that have made it a trusted name in wholesale and retail for over six decades.
